Teaching parents how to help a choking baby

Parents told us that over 40% of them have witnessed their own baby choke. When we quizzed them on first aid, we found that almost four-fifths don’t know what to do in this situation.

We know parents have their hands full, so we've made a short memorable video, The Chokeables. The video shows people how to help a choking baby using first aid. It features the voices of David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt.

In The Chokeables, the celebrities take on the characters of animated objects that could potentially choke babies. For example, a small princess toy, a pen lid, a jelly baby, and a peanut. They've joined together because they've had enough and want to show how easy it is to save a choking baby's life.

We hope people love the video and share it with their friends and family, so that as many people as possible know some first aid.